The Art of the Social Media Comeback

Sorry, Not Sorry I've Been MIA

I disappeared from social media for three years, and let me tell you – the world didn't end. No marketing police showed up at my door. My business didn't implode. And that anxiety you're feeling about your own social media gaps? Throw it in the garbage.

Here's what happens when you step away from the constant content hamster wheel: you remember who you are beyond the carefully curated squares and character counts. I spent 1095 days not giving a single thought to hashtag strategies or posting schedules and instead focused on the kind of deep work that transforms businesses and lives, including my own.

The "experts" will tell you consistency is everything. You need to stay relevant, stay top of mind, and keep feeding the algorithm beast. I've got a different take: consistency without purpose is just consistent mediocrity. Sometimes the most powerful thing you can do is shut up until you have something worth saying.

Now I'm back, not with an apology post or a promise to "do better," but with clarity that feels like a full night's sleep. My silence wasn't a failure in marketing – it was an investment in becoming a better guide for every professional weirdo trying to build something meaningful in this noisy world.

So if you've been feeling that weight of social media obligation, that creeping guilt about your inconsistent posting, let me offer you this perspective: Your worth isn't measured in engagement rates. Your impact isn't determined by your last posted date. And your comeback? It doesn't need a carefully crafted explanation.

Just show up. Bring what you've learned. Share what you know. The right people, your people, will be there, ready to receive whatever brilliance you've been cultivating in your quiet time.

The algorithm can deal with it.